The art of the Pitch

This came in my partners email and I couldn't resist posting it. Those who have to weave creative fantasies to move whatever stuff they have to sell might appreciate it.

Today we celebrate a milestone in fabric innovation. It used to be that everytime you bought a quarter of a yard of fabric, you got a strip 44 inches long by 9 inches wide. There was nothing else to be done. Sewists and quilters alike mourned and moaned, plagued by a lack of more usefully-shaped ¼…

The art of the Pitch